Restrictions on the use of microplastics and the growing demand for green cosmetics are leading formulators to modify existing products on the market, with an increasingly sustainable perspective.

A push in the direction of innovation comes from consumers: some ingredients that have become unwelcome - for various reasons - are gradually abandoned by the industry which will have to find valid alternatives without altering the application qualities of the products.

In the transition from conventional cosmetics to natural and organic cosmetics, critical issues are encountered that cannot be overcome with the formulation strategy alone. The research activity to make new functional ingredients available stimulates the raw materials industry to propose solutions to overcome the limits in critical categories, creating new formulation opportunities.

Investments in terms of time and economic resources are therefore concentrated on the development of new technologies, new testing tools and new packaging materials, to name a few examples.

The cosmetics industry - on a broad spectrum - is a point of reference in terms of innovation which remains the fascinating synergy between resources, knowledge and new production factors currently in use.